Found in AI: AI Search Visibility, SEO, & GEO

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.

Hosted by Cassie Clark, an AI search consultant and marketing strategist who works with startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences find information, interpret brands, and influence buying decisions.

Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.

You’ll learn how to:

-Optimize content for AI-driven search and answer engines

-Blend traditional SEO with AI search optimization

-Build entity authority across search, social, and AI platforms

-Drive traffic, leads, and trust as search behavior continues to evolve

If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

Contributors

Host

Cassie Clark

Cassie Clark is an AI search consultant, marketing strategist, and host of Found in AI, a podcast exploring the bigger picture behind AI search.

She helps startups and enterprise companies understand how AI systems represent their businesses, what's influencing their visibility, and what to do about it. Her work includes AI search consulting, team training, and marketing strategy.

Cassie developed the FSA Framework (Freshness, Structure, Authority) through controlled experiments across ChatGPT, Perplexity, Gemini, and Google AI Overviews. She also conducts original research into how AI engines find information and recommend brands, including the effects of personalization.

With a background in content marketing, Cassie brings hands-on experience, original research, and a healthy dose of skepticism to conversations about GEO, AEO, and the future of search.

She also writes The Visibility Report, a weekly AI search newsletter.

https://www.cassieclarkmarketing.com