Found in AI: AI Search Visibility, SEO, & GEO
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
Episodes
62 episodes
Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeYour analytics look broken. Impressions are up. Clicks are do...
The GEO Guide Google Just Dropped (And What It Doesn't Tell You)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeAfter two-plus years of the GEO conversation happening withou...
ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeTwo stories shook AI search this week, and they look complete...
The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeReddit is everywhere right now — but the rules of how to actu...
ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week, three updates from Google and OpenAI quietly told ...
SEO Agencies Have 2 Years Left
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIf your SEO agency is still selling you the same playbook the...
Google Bets Big on Agents, Bing Bets Big on AI Reporting
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeGoogle held Cloud Next '26 in Vegas this week and barely ment...
What Happens When AI Gets Your Brand Wrong?
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWhat if the AI answer about your brand is wrong? Not just inc...
Why 93% Zero-Click Isn't a Bug (It's the Product)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week on Found in AI, Cassie Clark breaks down the three ...
Agentic Conversion Rate: The GEO Metric Nobody's Tracking Yet
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWith ChatGPT agents, Claude in Chrome, Perplexity Comet, Cowo...
The Week AI Search Grew Up: A Third AEO, Google's AI Contribution Pilot, and the NYT Accuracy Study
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeFour stories this week, all pointing in the same direction: A...
Should You Skip SEO and Go Straight to AI Search? [2026 UPDATE]
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeShould you skip SEO and go straight to AI search? In 2026, th...
Gemma 4, Google's Core Update, and Why Your Search Console Is About to Look Weird
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeGoogle released Gemma 4 this week, and while the tech press i...
Why Aren't AI Engines Citing Your Content? (Hint: You're Missing Knowledge Graph Enrichment) — with Paul Rowe
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIf you've been wondering how to actually get AI engi...
Google's March 2026 Core Update, the Reddit Visibility Myth, and What's Coming at Cloud Next
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeGoogle's March 2026 core update just hit, and it's one of the...
How Does Local SEO Translate to AI Search Visibility?
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIf you've spent years building your local SEO, you're closer ...
Google’s Fastest Spam Update Ever, OpenAI Kills Sora & Pivots to Shopping, and What 81K People Want from AI
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeThis week on Found in AI, Cassie is covering two major develo...
Do Press Releases Work for AI Search Visibility? I Tested It.
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this follow-up to last week's episode with Jonathan Bentz,...
OpenAI’s Prompt Injection Framework + Google’s Personal Intelligence: What Marketers Need to Know
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeThis week on Found in AI, Cassie is covering two major develo...
What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie sits down with Jonatha...
LinkedIn Is Now the #2 Source for AI Answers (and What That Means for Your Strategy)
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeSemrush just dropped a massive study analyzing 89,000 unique ...
Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down new resea...
Is Google About to Replace Your Landing Page?
📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie breaks down three majo...