Found in AI: AI Search Visibility, SEO, & GEO
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
Episodes
100 episodes
Google Updates Content Guidance as AI Agents Reshape Search
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeAI search is moving beyond citations and recommendations. As consumers...
Are AI Visibility Tools Measuring the Wrong Things?
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeIn this episode of Found in AI, Cassie Clark talks with Peter...
Google AI Mode Monitoring + Why AI Citations Don’t Equal Recommendations
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeGoogle is expanding AI Mode’s monitoring capabilities, letting users h...
Who’s Responsible for What AI Says About Your Brand?
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeIn this episode of Found in AI, Cassie Clark welcomes back To...
AI Agents Are Taking Over. Yahoo Wants to Keep the Links.
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeAI is moving beyond answering questions and toward taking action on ou...
Does ChatGPT Recommend the Same Brands to Everyone? [NEW RESEARCH]
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeDoes ChatGPT recommend the same brands to everyone?In this epis...
OpenAI Is Turning ChatGPT Ads Into Conversations
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeOpenAI is testing a new kind of ChatGPT ad that doesn't just send user...
AI Search Visibility Is a Brand Problem
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeIn this episode of Found in AI, Cassie Clark talks with Leah ...
ChatGPT’s Search Index, llms.txt Confusion & the Rise of AI Shopping
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeIn this Found in AI news update, Cassie Clark breaks down Peec AI’s re...
Google Is Moving From AI Search to AI Agents
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeGoogle is giving us a pretty clear look at what comes after AI search ...
Is Your Best Content Invisible to AI Search?
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeDaniel Horowitz has spent more than a decade in SEO and now works as a...
Google AI Mode Gets More Links + Yahoo Scout’s AI Search Push
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeAI search may have had a quieter news week, but several updates from G...
Does YouTube Help You Show Up in AI Search?
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeRyan Doser has been working in SEO for roughly a decade. But as search...
Reddit's ChatGPT Citations Just Dropped 86% + What It Means for AI Search Visibility
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeReddit's share of ChatGPT Search citations fell by 86% in just four da...
Microsoft Clarity's New AI Citation Filter, LinkedIn's B2B Guide, and Claude Has a New Watermark
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeA few stories with real strategic implications, and one that's generat...
Start Here: The 5-Step AI Search Visibility Strategy from 80+ Episodes
It's the official one-year anniversary of Found in AI! In this solo episode, I go back through the entire Found in AI archive and pull out the five-step strategy for AI search visibility — built from a year of guest conversations, p...
Microsoft Clarity's AI Visibility Metrics and Google's Reddit Denial
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeTwo stories in a slow week. First, Microsoft launched its first Advert...
How Approval Layers Slow Down AI Search Visibility — with Rose Ann Mullet
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeRose Ann Mullet
AI Overviews Hit 43%, Search Console Adds Social, and the AI Correction Gap
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeAI Overviews now appear in roughly 43% of Google searches, up from 15%...
Is Your AI Visibility Problem Actually a Messaging Problem?
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeMost brands treat AI search visibility as a technical problem...
Google's Earnings, the Publisher Revolt, and What It All Means for AI Visibility
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week was one of the busiest news cycles we've had in a w...
AI Competitive Intelligence: How to Track What's Citing Your Competitors
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeVlad Pivnev has been doing digital marketing for 16 years. Tw...
Google Calendar Joins AI Mode, Ads Hit 1 in 3 Queries, and Mueller Softens on A/B Tests
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeAI search personalization just got a lot more personal. This ...