Found in AI: AI Search Visibility, SEO, & GEO
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
Episodes
87 episodes
Reddit's ChatGPT Citations Just Dropped 86% + What It Means for AI Search Visibility
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeReddit's share of ChatGPT Search citations fell by 86% in just four da...
Microsoft Clarity's New AI Citation Filter, LinkedIn's B2B Guide, and Claude Has a New Watermark
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeA few stories with real strategic implications, and one that's generat...
Start Here: The 5-Step AI Search Visibility Strategy from 80+ Episodes
It's the official one-year anniversary of Found in AI! In this solo episode, I go back through the entire Found in AI archive and pull out the five-step strategy for AI search visibility — built from a year of guest conversations, p...
Microsoft Clarity's AI Visibility Metrics and Google's Reddit Denial
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeTwo stories in a slow week. First, Microsoft launched its first Advert...
How Approval Layers Slow Down AI Search Visibility — with Rose Ann Mullet
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeRose Ann Mullet
AI Overviews Hit 43%, Search Console Adds Social, and the AI Correction Gap
📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeAI Overviews now appear in roughly 43% of Google searches, up from 15%...
Is Your AI Visibility Problem Actually a Messaging Problem?
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeMost brands treat AI search visibility as a technical problem...
Google's Earnings, the Publisher Revolt, and What It All Means for AI Visibility
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week was one of the busiest news cycles we've had in a w...
AI Competitive Intelligence: How to Track What's Citing Your Competitors
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeVlad Pivnev has been doing digital marketing for 16 years. Tw...
Google Calendar Joins AI Mode, Ads Hit 1 in 3 Queries, and Mueller Softens on A/B Tests
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeAI search personalization just got a lot more personal. This ...
You Can't SEO Your Way Into AI Search Visibility
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeA question in r/AEO this week asked: "What is the most ov...
GSC Adds Social Platforms, GPT-Live Is Here, and GEO Isn't an SEO Job
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week's Found in AI covers three updates that, taken toge...
What AI Engines Actually Want (And Why Your Blog Posts Aren't It) ft. Bryan McAnulty
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIf you've been publishing content and wondering why it's doin...
What Google's AI Mode Data Reveals About How People Search Now
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeUser behavior in AI search has moved, and Google's own data c...
Stop Optimizing Keywords for ChatGPT (with Shane Tepper)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeMost brands trying to figure out their AI search visibility s...
"Good SEO is Good GEO." But Is That True?
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIf you've been seeing the phrase "good GEO is good SEO" every...
Fable, Bing's New Reporting, and a Study That Should Worry Every B2B Marketer
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThe US government just ordered Anthropic to pull Fable 5 and ...
SEO and PR Are Finally Married (And AI Search Is Why)
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeBrand visibility doesn't mean what it used to. For years, SEO...
Schema.org's New Dataset + Claude Fable 5: What You Need to Know
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeTwo updates this week that marketers need to know about. Firs...
57% Bot Traffic, One Year Early. And Google Picked This Week to Say "Check With Us."
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week on Found in AI, Cassie is going solo today. There a...
Google Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week, two updates landed that look like product news but...
Should You Block AI Bots From Your Website? | AJ Ghergich, Botify [Part 3 of 3]
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeEveryone's asking whether to block AI bots from their site. A...
Bing's Visual Search Overhaul, Google's "Highly Cited" Badge, and Ask YouTube — What They Mean for AI Visibility
📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThree AI search updates this week — and the one that got the ...